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Interface
Project Type
Creative Campaign Design
What We Did
Campaign Collateral Design / Visual Identity Design / Art Direction / Video & Animation Direction / Graphic Design
Purpose
To Design a Campaign that Connects Us to Nature and Inspires Sustainability
We partnered with Atlanta-based advertising agency, Hothouse, to develop the Rising Signs campaign for Interface. We defined the campaign's visual identity and provided art direction for the product launch. Like other Interface products, the carpet tile styles in Rising Signs are carbon neutral across their full product life cycle and verified by Interface's third party Carbon Neutral Floors™ program.
The Rising Signs collection features eight modern carpet tile products —each uniquely designed to work together in infinite combinations. Bold, architectural lines evoke the fire escapes and bridges that connect us both to one another and to nature. We developed a visual direction for the campaign that connected the sacred geometry of nature with the biophilic design infused throughout the collection.
